CIPR Diploma success for Crystal Client Account Manager


Crystal PR’s Client Account Manager Tori Morel-Orchard has passed her CIPR Professional PR Diploma this month, one year after starting her studies.

The Diploma is designed to take PR professionals to the next level, arming them with both practical and theoretical knowledge which they can take forward into their career.

Commenting on her success, Tori said:

“I’m really pleased I decided to take the Professional PR Diploma and to have passed in under a year of studying. The course itself was constructively challenging and made me think a lot about why we make certain decisions in PR practice, how best to approach situations and different theories available for consideration. There was a recent change in the structure of the course, making it much more focussed on the practical elements of PR, with assignments designed to be of practical use in your job even after your studies had finished. This, for me, gave the course the edge because it felt not only like I was bettering myself academically but that I was also improving my output with clients as a direct result. I would definitely recommend people in a similar position try this course and put in the hard work, and I’m grateful to have had the opportunity to do so.”

Mike Sunier, Managing Director, Crystal PR, commented:

‘We are always pleased to provide the financial support to enable members of the agency team to develop their career by studying courses and taking relevant qualifications. In Tori’s case, she has shown a strong commitment to meet the requirements of the CIPR Diploma, which involved considerable research and a significant depth of understanding of PR practice and I’m delighted that the hard work has been rewarded.’


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