Crystal PR Director Awarded Highest Industry Accolade

Adam Riddell, a director at Crystal Public Relations, has been named as a Fellow of the Chartered Institute of Public Relations (CIPR), the industry’s professional body.

The CIPR announces fellowships in recognition of outstanding contributions to public relations, service to the Institute and personal achievements within the profession.

Adam first began his career in the public relations industry when he joined Crystal PR in 2006. He was appointed a Director at the agency in 2013 and achieved Chartered Status within the CIPR in 2016, the first Jersey practitioner to do so.

Chair of the Channel Islands Group of the CIPR from 2013 until January this year, Adam was instrumental in both making it possible to obtain PR qualifications locally for the first time and in organising the very first forum devoted to communication issues to be staged in the Channel Islands. Commenting on the accolade, he said:

“It’s a real honour to have been granted a Fellowship of the CIPR, particularly alongside some really high calibre professionals from across the UK. Over the years, I’ve benefited a lot from the support the CIPR has afforded me in terms of professional development and I hope that as a Fellow I can continue to support others on their professional journey.”

Adam was one of a group of only five Fellows to be announced by the Institute last week and he is the second practitioner in Jersey to receive the accolade, the first being Mike Sunier, the agency’s founder, who was named a Fellow in 2009.

Mike Sunier added: ‘This Fellowship is thoroughly deserved and reflects Adam’s significant and ongoing contribution to the PR industry over the last decade and the high standards he delivers each day as a practitioner.’

Another to be named as Fellow this summer is Steve Shepperson-Smith. Steve, now based in the UK, previously worked in Jersey in the PR industry and he also began his career at Crystal Public Relations.