Case Studies & Testimonials
Case study
Channel Islands Stock Exchange
PR associated with the International Business Summit organised by The Channel Islands Stock Exchange in September 2010
The agency took an active role in finding a media partner for the one day event. Through our client contacts, we were also able to secure the participation of one of the speakers. Next, through writing press releases and articles and talking to journalists, we helped to raise awareness of the high calibre and significance of the summit itself, both in the media in the Channel Islands and targeted investment and institutional publications in London.
The event, staged in Jersey, attracted more than 280 delegates in total, many from London and abroad. Alongside local journalists, we also invited media from the UK to the event and a number of key, business to business investment journalists attended. Interviews were arranged between journalists and speakers during the day and between local broadcast media and the CISX chief executive. Subsequently, a press release was issued based on the keynote address to generate further profile for the summit.
As a result, editorial coverage tracked to date both before and after the event has been positive and has an equivalent advertising value of over £100,000.
Testimonials
Jersey Funds Association
‘Crystal PR has proved to be an effective agency for the Jersey Funds Association for a number of years. Their knowledge and contacts with the funds media coupled with their understanding of the funds market in the Channel Islands has been a valuable resource. It has enabled us to position JFA representatives as authoritative voices on the industry and has resulted in the JFA enjoying a consistently high profile in the target media.‘
Nigel Strachan, Chairman, Jersey Funds Association
Mourant Private Wealth
‘You significantly increased Mourant Private Wealth’s exposure in the offshore marketplace and we really appreciate everything you have done to enhance our marketing and business development strategy. We have had a great working relationship with you all and should I get the opportunity to recommend your services I will have no hesitation in doing so.’
Marc Farror, Director, Business Development and Marketing, Mourant Private Wealth
Northern Trust
‘It was a pleasure working with you [Crystal]. The team was knowledgeable, responsive and proactive and provided a high standard of professional PR support for Northern Trust in the Channel Islands.‘
Sara Murshed, vice president, Director of Public Relations, Northern Trust, Canary Wharf